Stories by Georgette Pascale

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Promoting the Small Physician Practice (Healthcare PR) Fri., Oct. 3, 2014 In the surgical world, the term “barrier to entry” is used to denote the financial or temporal obstacles associated with implementing a new technology or technique. A new modality might offer faster, better, or safer treatment, but the first things any buyer will ask almost always include: “How much will it cost me?” and “How much time will I spend learning it?”